The Contenders:
NORWICH CITY -----
Norwich City Football club have a strong history in the Premier League, and nearly won the inaugural championship. Their third place finish in 1993 - and subsequent foray into the UEFA cup - was the club's most successful season and proved that the club had potential. Unfortunately, that potential was not built upon, and changes of ownership and personnel led to relegations. Subsequently, one season of top flight football in over 15 years left the club firmly off English football's map, until now.
The double promotion from League One to a 12th place finish in last season's Premiership was a surprise, even to die-hard Canary fans. Paul Lambert's tutelage of carefully selected lower league players moulded a side eager to impress, with a good footballing ability. If this blog had been written months ago, the appraisal of Norwich's fortunes would have been rosier, but Lambert's departure this summer has shaken the current side. Star player Grant Holt requested to leave and the confidence of recent performances under Chris Hughton is a shadow of last year. Surviving this term is vital. Only then can the positives of the club be built upon to create something that can restore the club to its previous stature, and maybe even take a shot at a European adventure.
The main advantage that Norwich have as a club, is a massive following. As the only League team in Norfolk, and the only Premier League team (out of only 4 rival clubs) in a number of neighbouring counties. In short, there are millions of people who can count Norwich City as their "local club". Unfortunately, Carrow Road holds only a few seats over 27,000 with little scope for expansion in its City Centre location. The ground is sold out weekly but without the potential to increase earnings, the side cannot be developed unless money is invested in the club - something which Delia Smith is not likely to knead into the team in large quantities. The side has some players with skill, Wes Hoolahan being a noteworthy example but depth needs adding to a side which rode on an extraordinary manager last year. The defence is shaky at best and the goals have dried up this term, so some burly defenders and goal scoring machine is needed to add to a budding fluidity about the squad. The location of the club is off the beaten track, which may deter some signings, but the good weather, wealthy districts and proximity to London and the South East may lure some quality players to live in the area.
Progress is not to expected too soon though, and a 'project' to turn Norwich City into a powerhouse side would require hard work, risk and luck. At this moment in time, the Canaries would be forgiven for just enjoying their time in the spotlight of the top tier and none of this will be on their minds until the final whistle blows in May, and Norwich have clawed themselves into next year's Premier League.
- Potential signings 2013: Defenders - Curtis Davies, Kyle Naughton (Re-Loan) Attackers - Craig Mackail-Smith, John Guidetti
- Premier League survival on the last day of the season, away to Man City
- Delia Smith & Michael Wynn-Jones to sell part or all of their stake in the club
- An England international either bought to or groomed at the club (aside from current keeper John Ruddy)
- Once established in the league, a cup run in either the League or FA Cup